As part of this year's Super Bowl, taking place February 6, Microsoft is flexing its marketing muscles. But it's not for a multimillion-dollar TV ad. Instead, the company is waging a ground war in the parking lot, trying to turn users onto Bing with a finale of its own championship series.
Since November, Microsoft and the Tailgating Institute of America have been hosting a series of regional tailgating events finals in various parts of the United States. The winners from each of those competitions will face off on February 3, three days before the Super Bowl, to determine who has the best overall tailgating experience. Bing's placement in that event will be large screens with football-related Bing queries, as well as mobile phones with Bing installed around the event so that tailgaters can give it a spin.
-Dhaval Tanna(F.Y.B.C.A 'B')
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